Search Marketing Overview:
Search Engine Marketing refers to the use of search engines to build your businesses brand name and drive traffic through to your website.
Search Engines aren't like the Yellow Pages and Search Marketing is not as simple as "submitting" your website to a bunch of search engines. Any company who offers to "submit your site to 100+ different search engines" is simply after a quick buck.
With 90%+ of all searches in Australia being done on Google, this is where 90% of your search traffic will come from and consequently, where 90% of your effort should lay
There are two different types of search results on Google. Paid / Sponsored Results, shaded in yellow at the top of the search results and down the right side of the search results and Natural / Free search results occupying the main section of the search results page.
Search Engine Marketing Services:
Strategy Digital offers a range of search marketing related services from helping you to develop an effective search marketing strategy through to managing your businesses SEO and/or AdWords accounts. We also offer a range of training courses to empower your businesses to manage your search engine marketing in house.
Search Engine Marketing Strategy
Developing an effective search marketing strategy is vital to getting the best results and maximising your return on investment.
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Search Engine Optimisation (SEO)
Search engines are the major source of traffic on the Internet. SEO is vital to ensure that your website is displayed prominently in the search results on Google and other major search engines so you can capture as many potential customers as possible.
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Search Engine Marketing / SEM / Pay Per Click / PPC / AdWords
Paid search advertising works well with SEO to drive even more potential customers through to your website.
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Training
If you want to do your own SEO and manage your own AdWords account, getting the right training will save you a lot of time and money and will ensure you get the best results.
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